Kristina Hedden-McGratty
Owner | Besta
Love what you do and you’ll never work another day in your life.
As the owner of Besta, I help builders big and small create show-stopping residential experiences that add value to the neighborhoods around them and maximize market impact. Using a combination of tasteful design, integrated branding, and a highly-targeted marketing strategy, Besta provides the road map at the beginning and the guidance along the way so that our clients’ projects can be successful in the end.
With more than 15 years of experience in real estate marketing and design, I specialize in delivering sales results for all asset types. Prior to Besta, I was Regional Vice President of Marketing for K. Hovnanian® Homes, charged with a portfolio of over 60 new-home communities across 6 geographic divisions. Before then, as Vice President of Marketing for BNE Real Estate Group, I oversaw the architectural design, marketing and leasing strategy for their portfolio of multi-family developments, made up of more than 8,000 luxury apartments throughout the Tri-state area. And before then? A young and eager twenty-something, I started my career on the agency side as a Project Manager for The Marketing Directors in Manhattan, where I worked alongside top city developers to drive their marketing programs for optimum sales performance. Bottom line: I’ve seen just about every product type from just about every angle.
Today, the result of my collective experience is a well-rounded perspective of what’s most important to not only my clients, but the communities they build in. I understand the goals, the complexities, the pressures. But maybe most importantly, the nobility of what we do for a living: we build homes.
And now as I embark on this adventure with Besta, I look forward to sharing my unique expertise with our current and future clients, to elevate their success and drive their business to new heights.
‘Till then,
Kristina
Sarah Rogers
Residential Consultant | Besta
A lover of all aspects of real estate, I have spent the last 9 years immersed in the planning, design, branding, marketing, and sales and leasing of residential developments throughout the tri-state area. Prior to joining Besta, I spent time as Regional Vice President of Marketing for K. Hovnanian® Homes, delivering unique marketing strategies for townhome and single-family communities hungry for traffic and sales. Prior to that, as Senior New Development Project Manager at CORE, a Manhattan based brokerage, I spearheaded new development consulting on luxury condominium projects that transformed the New York City skyline and totaled over $2 billion in projected sales. And before CORE, my career started as a Project Manager at The Marketing Directors, where I developed marketing strategies to maximize sales and leasing goals across a portfolio of New Jersey and New York based communities.
With experiences in every phase of a project’s timeline, I take pride in assessing each client’s needs ensuring that projects are successful and ultimately, that residents are happy in their new homes.