The Process
Besta offers a range of custom consulting services designed to take your project to next-level success, no matter where you are in your building process. The below step-by-step approach outlines the various ways that we can work with you and your vendor team to optimize results. Whether you’re ready to set the stage, planning your market debut, or have begun actively selling/leasing, Besta offers the design and marketing strategies that maximize your profit in today’s competitive arena.
1. Define your targets
Every marketplace wants for something a little different, and often for different reasons. Before you engage your architect, we’ll start with an in-depth demographic and competitive analysis to define the unique perspectives of who you’ll be selling to, what they’ll be looking for, and who you’re up against.
- Competitive analysis
- Target market identification
- Exterior & interior design approach
- Marketing plan, budget & schedule
2. Build with intention
Now that we know our audience, let’s build something that knocks their socks off. Whether a single-family home, a glass-enclosed condominium, or a master planned community, it’s not about spending more to have impact, it’s about spending smart where it’s important.
Besta will partner with your architect to plan the right suite mix and amenity program for enhanced market absorption. We’ll optimize the efficiency and functionality of your floor plans and common areas to maximize your price per square foot. Besta also guides your designers throughout the finish and furniture selection process to ensure that your project wows against the competition in all the right places (and without unnecessary overspend). The result is an efficiently planned, high-style design that resonates en masse, without breaking your budget.
- Suite mix planning
- Floor plan assessment
- Amenity programming
- Interior design direction
- Installation coordination
3. Amplify the X-Factor
Break through the competitive noise with an expertly curated brand experience, thoughtfully executed with your creative team to personify your development’s design and captivate your audience at every touch point.
- Brand development
- Integrated interior design
- Sales office displays
- Collateral & website design
- Photography & videography direction
- Signage package development & coordination
4. Get the word out, wisely
It’s finally time to make introductions, and we’ve got to make it count. A meticulously orchestrated grand debut will quickly welcome new residents, who will be so delighted by their upgraded surroundings that they’ll barely be able to contain their excitement from friends.
Meanwhile, customized and thoughtfully executed marketing programs ride the momentum of your Grand Opening, leveraging a perfect blend of captivating imagery and hyper-targeted media strategies to make every new resident feel as if this home was made for them.
- Grand Opening launch
- Media strategy
- Digital targeting
- Public relations strategy
- Broker partnerships
- Resident retention strategy
- Community partnerships
- Events strategy
5. Sell with strength
Selling is both science and art. Using a macro-to-micro approach, Besta will guide your onsite sales/leasing staff to strategically present the unique benefits of your real estate opportunity and maximize its value. To create and sustain demand, we’ll develop key pricing strategies that dually exercise inventory control tactics with incentive programs to help your asset achieve its fullest profit potential at an optimized velocity.
- Sales presentation strategies
- Pricing and inventory control
- Incentive programs
Skipped a step?
OK, OK, OK: maybe you skipped a step, and maybe you’re in a pickle. But hey, life’s chock full of lessons, and there’s no time like the present to give us a call. No matter where you are in your building process, Besta is ready to help your project maximize its potential. Reach out and let’s talk about your needs.
Audit services
You’re not getting the results you hoped for, and you can’t put your finger on the problem? Let us take a look under the hood. We’ll assess every touch point of your customer presentation, from an outsider’s perspective, to get your marketing effectiveness back on track.
Special projects
You’re ready to take your portfolio to the next level, but your current employees don’t have the bandwidth to drive it? Consider Besta an extension of your team. We’re ready to join in and help, for as long or as little as you need us.